Thanks to friends on feministsindia list for these links. The first is a how-not-to and the second, an alternative vision – essentially, just pictures of women actually doing science!
EU made this demeaning and sexist video to encourage women to do science. Take a look at the outraged comments that follow from women scientists. It was taken down from their website after the negative feedback they received.
(Courtesy Sangeeta Chatterji)
And the alternative:
(Courtesy Sana Contractor)