A law student from Bangalore has filed a complaint against Hindustan Pencils at a consumer court, accusing the company of racism for producing a skin tone crayon that is not the skin tone of most people in India.
That law student CHIRAYU JAIN explains here here why he took up this issue.
It was May 2012, I was at Bangalore Airport, where they had a promotion going on – giving out free crayons and colouring sheets, inviting travellers to ‘revisit their childhood’. I jumped at the invitation and so I did revisit my childhood that day. Continue reading Why sue a ‘skin’ colour? Chirayu Jain