Tag Archives: Fair and Lovely

Why sue a ‘skin’ colour? Chirayu Jain

A law student from Bangalore has filed a complaint against Hindustan Pencils at a consumer court, accusing the company of racism for producing a skin tone crayon that is not the skin tone of most people in India.

That law student CHIRAYU JAIN explains here here why he took up this issue.

DSC_0938It was May 2012, I was at Bangalore Airport, where they had a promotion going on – giving out free crayons and colouring sheets, inviting travellers to ‘revisit their childhood’.  I  jumped at the invitation and so I did revisit my childhood that day. Continue reading Why sue a ‘skin’ colour? Chirayu Jain