Suhel Seth, adman, actor, lobbyist, news TV pundit and god knows what else (the Facebook page for his book describes him as that know-all of our age, “marketing guru”), has published a self-help book that Mihir Sharma set out to review for The Caravan magazine. It is not Mr Sharma’s fault that this review became a profile of Seth, because he found that in the garb of a self-help book Seth had written an autobiography!

Mr Sharma notes:

Seth says his most important rule is: “Don’t make clients out of friends. But make friends out of clients.” Yet Suhel is friends with “almost everyone there is to know in the country”, or so the book’s jacket informs us. This may finally provide the explanation for why Get to the Top exists: he’s made friends at such a phenomenal rate that he must be running out of clients. [Must read – the full review.] Continue reading Everything you wanted to know about Suhel Seth but didn’t know who to ask →