Real Estate of Religion:Satya Sagar

Guest Post by SATYA SAGAR


Several years ago a friend of mine filed a petition in the Indian Supreme Court against – believe it or not- the tenth incarnation of the Hindu God Vishnu! Or at least, against a fellow who claimed to be ‘Kalki Bhagwan’ and has in the past two decades drummed up a significant following in the southern part of India.

Blasphemous as the claim of this fake avatar was the court battle itself was not really about the finer details of Hindu mythology or theological doctrine.Based on several years of painstaking investigation and research it was my friend’s claim that ‘Kalki Bhagwan’, had taken money from the public for ‘rural development activities’ and fraudulently diverted it to his personal bank accounts as well as that of his close relatives.

From being an ordinary clerk working for the Life Insurance Corporation in Chennai thirty years ago today the ‘Tenth Incarnation of Vishnu’ is allegedly worth many million dollars and owns vast properties in many parts of South India. It is a trajectory that is tragically very common everywhere, with spurious spirituality – ironically also a form of ‘insurance’-being the fastest way to material wealth and power since ancient times.

In India, which has produced several of the world’s major religions apart from numerous cults and mystical traditions, the use of myth, rituals and superstition to seduce and manipulate the pliable minds of fellow human beings has deep roots. Out of all the ‘gurus’ that routinely spring up on the fertile Indian soil only a few are genuinely enlightened souls who help spread goodness and true religiosity around them. The bulk of them are unfortunately ordinary conmen out to make a quick buck- in other words not very different from the average Indian entrepreneur.

Once upon a time the typical ‘guru’ would prey on the gullibility of the predominantly rural and illiterate Indian population. Considering the uncertainties in the life of an average farmer and the raw deal village folks got here on Planet Earth their attraction to anyone promising a better life in the Heavens above was never surprising.

But in the last couple of decades god men and gurus of all kinds have developed a huge following within the urban Indian population. Since the early eighties in particular there has been a boom in the `guru industry’ across urban India and some of them have acquired virtual pop-star status. (All that long hair and background music helps, I am sure)

So what explains this phenomenon of otherwise educated, well-heeled Indians queuing up in droves to fall at the feet of fake god men and shower them with money? Is this about the genuine quest of individuals seeking spiritual salvation in a very materialist world or is it a quest for quick-fix solutions to the moral dilemmas they face in an increasingly unscrupulous world? To be fair I guess one would have to say it is a bit of both.

On one hand there is a genuine search for spiritual satisfaction that many individuals undertake, in a world where there is growing material consumption but diminishing human happiness. This leads many to experiment with one false prophet after the other in the hope of arriving at a magic formula that will bring balance between mind and matter. Also given the inability of institutionalized religion to cater to the specific spiritual needs of individuals, many people turn to gurus who offer precisely such personalized service. Like having your own custom-built conduit to Nirvana.

At another level, the kind of things that most members of the middle-classes need to do in their jobs to both keep their jobs and get ahead of the Jains (the Indian equivalent of the Jones) creates considerable moral turbulence to say the least. While most people justify whatever they do as being part of ‘what everyone does to survive’, the fact is their conscience still undergoes a torment. Since this simply cannot be wished away- it has to be washed away thoroughly with the detergent of divinity.

The more troubled a society is by feelings of guilt and sinfulness that the consumerism of the few amidst poverty of the many engenders, the more frenetic its public display of pretended religiosity. It is this vast growing market for moral mufflers across the small towns and cities of India that the guru industry has managed to cleverly identify and capture.

With their instant solutions of spiritual salvation- sold at steep moral discounts and with pay-as-you-pray options- the gurus have struck a commercial goldmine. In exchange for a fat fee they offer the modern citizen an easy way out of the more difficult task of maintaining integrity, compassion or even basic decency in their day-to-day lives.

There was a time in the past when the typical guru would become popular by exhorting the public to give up their material desires and then sit back to watch all the lovely money flow into his own bank account. Nowadays though the average guru is more realistic about public attitudes and instead promises them all kinds of shortcuts to instant wealth while charging a commission for his services.

“Don’t shun worldly pleasures, seek ultimate happiness” the Tenth Avatar is quoted as preaching to his devotees, (sounds like the late Chairman Deng to me!) to whom he promises everything from winning lotteries to marrying a bride who looks just like their favorite movie star. His foundations charge followers for attending courses on something called ‘pragmatic materialism’.

The Indian public is lapping up this kind of drivel and paying for it too. Today the sad situation is that while the average urban Indian becomes more and more overtly religious in his/her public activities, politics, priorities and cultural symbolism- this is accompanied by a steep fall in his/her actual moral worth.

For all their fervent exhibition of spirituality the Indian middle-classes have not become more charitable, or generous, or kinder or tolerant. In fact there is not a single sign that they have somehow become better human beings than before. (‘Don’t interrupt my orgasm! You unhappy, pseudo-secular, bloody communist!!’ I can hear them say)

At the global and macro level too there are other pressures that bear upon the individual pushing them towards the path of blind unquestioning faith. One of these is the deliberate injection of uncertainty into the material lives of millions of Indians in recent decades by successive governments implementing neo-liberal economic policies.

Since the early eighties successive Indian regimes have pursued a path of Liberalisation, Privatisation, Globalisation (the LPG model) which has resulted in increasing income inequalities, diminishing job opportunities and the rapid erosion of the rights of employees in both the state and private sectors. The last two decades of the Indian urban economy has been aptly characterized by many as one which had growth without jobs, while the rural sector saw employment without income. Over 100 million youth, between the ages of 14 to 24, are estimated to be unemployed in the country today.

The insecurity of the average Indian family today is one of gigantic proportions as they witness before their own eyes the systematic destruction of all hopes for a better life by policies designed only to enrich a few at the expense of the many. Unable to understand this process and in the absence of organized resistance many have resigned themselves to their fate or sought refuge in the false but comfortable world of pseudo-religiosity.

Another major factor promoting the growth of spiritual supermarkets and religious retailers in India is of course the speculative greed unleashed among its middle classes by the ‘casinofication’ of its economy- as a consequence of globalisation.The sheer volumes and velocity of tsunami-like global financial flows conjures an awe among many human beings that was once upon a time reserved only for the grand forces of Mother Nature. And in a world where money mysteriously appears in some lives and disappears from others, like the incarnation of an ancient God, it is difficult not to become superstitious.

It is not accidental therefore that financial speculators, often dubbed as ‘wizards’ by the media, have become the new high priests of our societies and role models for many people. “When in sorrow contact Soros, for happiness try the Hedge Fund! ” has become the new mantra of the punting classes.

And like all gamblers everywhere the speculating middle-class citizen today will chase any ‘lucky charm’ to keep his/her financial investments prospering. Go through the classifieds section of any major Indian newspaper and you will find outfits peddling everything from astrology, numerology, fengshui, magic gems side by side with finance companies, stock brokers, real estate agents, investment consultants, wheelers and dealers of every description.So what we have right now in much of urban India is a mad scramble by the middle classes to blindly bet everything they have on the market and equally blindly buy insurance from the nearest holy-looking scamster and hope it all works out fine.

While I have described so far the dilemmas of the temple going (also mosque/church in the Indian context) public the question that troubles me is that if the people have become vulnerable and insecure is it not the responsibility of the truly religious to restore their moral spines? Unfortunately as far as most contemporary religious institutions are concerned one sees no attempt whatsoever to help ordinary citizens cope in an honest and dignified manner with the momentous economic and social upheavals tossing around their once simple lives.

Instead what we witness is that religious outfits- after having served out their feudal masters in the past- are quickly adapting to the corporatisation of the world and becoming full-fledged enterprises on their own. And all signs are that they have been extremely successful too- using every modern corporate tool from slick advertising to internet marketing to get their customers.

Before anyone gets me wrong let me explain that I do seriously believe in the possibility of religious institutions playing a very positive role in many societies provided they put the interests of ordinary folk above that of rich elites or their own survival. Just to give an example from Thailand the Buddhist Sangha there does a fantastic service to society by absorbing large numbers of rural youth from poor farming families into the monkhood. The Sangha provides the young monks with shelter, a basic education and a sense of social responsibility and at the same time is not dogmatic or rigid about their leaving the monkhood to take up other professions. Some of Thailand’s best known writers, artists and even social activists come from a background in the monkhood, which they adopted and left at their convenience. Maybe one can argue that it is the role of the government to provide such welfare but in many a developing country given the dysfunctional state of the state such traditional social welfare systems still have an important role.

In stark contrast in India, with a few splendid exceptions, most religious institutions have ceased to serve the public in any meaningful way and instead parasitically live off them. At the time of Indian Independence Jawaharlal Nehru, the first Prime Minister, famously claimed that industries would become the ‘temples of modern India’. What we see now is that, instead it is the temples that have become ‘industries of a revivalist India’!

If this is going to be the case then I have a serious suggestion to make. Subject all religious institutions to the same laws that apply to all other industries, businesses and trade. Allow all those employed by the religious industry to form trade unions and empower consumers of religion to claim compensation in the courts when they don’t get what they have paid for (not merely prayed for).

If religious institutions are in the business of ‘marketing and selling God’ then there should at least be a sales tax on the proceeds. Tax these religious outfits and use the money to pay for truly religious actions such as giving the weak and poor a better life. Convert all the real estate of religious institutions into shelters for the homeless or into hospitals for the sick.

It is time to liberate God from the clutches of merchants and middlemen who seek to rule in the name of religion.

Satya Sagar is a public health worker and writer who believes salvation is possible even in the periphery of the temple but seldom inside it. He can be reached at


5 thoughts on “Real Estate of Religion:Satya Sagar”

  1. Matters are more complicated than the writer seems to think.
    1. Religious institutions and gurus are portrayed as ruthless predators of gullible. The writer seems to forget that many proposed reforms are opposed by the worshippers themselves. Religion has always survived off the gullible souls, the main problem is irrationality.
    2. The gurus themselves can be seen as modern entrepreneurs. They are just selling a service as far as ‘spirituality’ is concerned. Many of them accurately address the anxieties of our age. One has to wonder whether the gurus write their sermons after doing their market research.
    3. Many people could be interested in these gurus because of their daily availability. Temples could be visited only infrequently in a busy life.
    4. The personalized advice they receive are mostly things they want to hear. Many a times this is the only person in their life who bothers to listen to their anxieties. Of course it could be alarming at times (eg misalignment of planets) but they also recommend a cure (which is mostly a meaningless ritual). But performing the ritual itself can have a uplifting effect which will relieve current anxieties. In turn the ‘client’ is now hooked and needs to consult the guru in any and every minor event.The very act of being listened to the patiently is itself gratifying. This relationship is called transference, forming what some might called an infant-mother relationship. There is a principle in psychoanalysis that ‘that which has the ability to pleasure you also frustrates you’ (infant cries-mother feeds-infant satisfied -infant unhappy as it is unable to receive oral pleasure -infant cries). We are supposed to grow out of this cycle. Apparently, some don’t.
    5. Given the sheer prevalence of such practices, one could deduce that either our citizens are insecure or that we have a sick society. I don’t know the answer.

  2. ‘the guru industry’ producing ‘the detergent of divinity’, and providing followers, ‘the punting [middle] classes’ with ‘moral mufflers’ and ‘spiritual insurance’_ Satya endears himself to ever more readers

  3. It seems Mr Jagadish Vasudev aka Sadhguru Jaggi Vasudev aka Jaggi has been accused by his own father in law of killing his daughter (Sadhguru jaggi’s wife) Vijji aka Mrs Vijaya kumari either by strangulation or by poisoning, in 1997. Mrs Vijaya Kumari was 31 years old then with a 6 year old daughter . Jaggi has escaped saying that she went into mahasamadhi. (Now, which court accepts mahasamadhi and acquits a murderer?).

    Mr. Jagadish cremated the body of his wife on the next day itself, hence no autopsy could be performed. Before marrying Jagadish vasudev, Vijaya kumari was working in a bank and was previously married to someone else. After her death, another woman who was involved with them (in the tri-vortex of energy needed to consecrate the so -called dhyanalinga), a certain Mrs. Bharathi divorced her husband and came to live with Mr. Jagadish vasudev.

    Mr. Jagadish vasudev has a daughter named Radhe, who is a dancer and she is married to a classical singer and is living a normal, luxurious life in Chennai and the USA, whereas most young women and men in the ashram live as unpaid slave labour, just on 2 meals a day and 3 sets of clothes and hard work to produce products and money for his so called Isha foundation, which many say is just an excuse to get tax exempt status in India and the USA for all ashram activities and businesses. Isha foundation doesnt seem to work much as it is advertised.

    Mr Jagadish Vasudev once said that children who go to govt. schools are walking 4 km per day and giving the bus charges (7rs/ day) to the ashram and that they are very commendable.
    Also, while he asks people to live frugally, and donate to the ashram, he and his daughter, and Bharathi etc live very luxuriously and Jaggi has bought himself a landrover, a landcruiser and a hummer apart from other things. He advises people not to drink coffee, but he himself drinks folgers coffee and is seen at starbucks. His family members (daughter, son in law etc ) go to movies, malls, foreign vacations, and drink coffee and hang out with friends along with their latest i-phones as normal people do. It seems that Mr. Jgadish vasudev is keeping them in “miserable” luxuries while the ashramites are enjoying sublime “spiritual” bliss in bare frugality.

    He has once said that 3 things should never be commercialized…education, health care and spirituality. He is commercializing all the three as – a) isha home school charges around 6 lakh per annum, b) isha arogya (medicine) products are sold through isha stores and c) inner engineering and all other programs (spirituality) are also being sold to the masses.

    He is good with words, but he himself never practices what he speaks. Some people who want to come out of the ashram are threatened from leaving saying that their spiritual progress will be stopped and that they will also affect the lives of many people around them…or something like that. Anyways most of them are in a kind of hypnotic delusional state where they worship their master since he is offering them something intangible like enlightenment, and they believe all the lies he continuously says and defend him and the organization to the best of their abilities.

    You can read more on sadhguru jaggi vasudev aka sjv on guruphiliac forums written by ex ishaites. They say that few people were found dead at both his ashrams in India and the US.

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