Over at the Indian media blog Sans Serif, Pritam Sengupta counts the number of advertisements by the Government of India on the holy occassion of the late Prime Minister Indira Gandhi’s birth anniversary, and discovers a statistical oddity:

While it is natural that ToI and HT should garner so many ads given their large circulations in the national capital, the second place for the Express group is revealing considering it sells less than five per cent of market-leaders ToI and HT in the Delhi market, which both sell in excess of 5 lakh copies.

The tabloid Mail Today, which has the third highest circulation among the Delhi newspapers, too gets fewer ads than the Indian Express. [Read the full post]