Part of a Series. See here.
In January of this year, I had taken a friend to Mumbai. One of the places we went to was Lower Parel – I wanted to show him what I could of the Mills. You could still see the Mills then, if not in the same form. The same compounds now housed small galleries and boutiques. There were advertisements for a ‘mills culture tour’, sold as something in between a bar hop and an art gallery cruise. I knew big clubs had opened here, as had malls. Phoenix Mills was Mumbai’s version of Delhi’s DLF Emporio – all the major global brands were there. Even here, however, I remember laughing and pointing out to him that some of Bombay’s stubborn egalitarianism remained. Armani was next to Addidas. Rohit Bal next to a paper store. Unlike in Delhi where no non-hyper-elite brand could get near DLF Emporio, in Bombay, even Armani couldn’t buy space away from Adiddas.
