Here’s how a state-owned Israeli defence firm tries to get business from India’s Defence Ministry:

The Danger Room blog said the text implied that the “Indian military is somehow like a helpless woman who needs to feel safe and sheltered.”

Rafael dismissed the criticism of its film and said that it made movies with a local theme for every international defense expo. A movie, one company source said, made for a defense expo in Brazil focused on soccer and weapons. Another movie, for a US audience, focused on football.

“We try to make the movies about the place where the defense expo is located,” the company source said, adding that in previous years Rafael had won prizes for its pavilions and marketing techniques. [The Jerusalem Post]