This is a guest post by VINEETHA MOKKIL.

The Shashi Tharoor-Sunanda Pushkar tango has unleashed many demons. They woke up the country’s finance minister and party colleagues from a willful sleep. They are set to end Lalit Modi’s glitzy reign as IPL chief. The Tharoor-Pushkar coupling also let loose a spectre of another kind. It infected the electronic and print media with an epidemic of tabloidisation of unprecedented proportions. As soon as the first whiff of the story permeated the air, the strain of tabloid journalism that has been seeping into the Indian media scenario for over the last 15 years found the perfect setting to multiply and mutate and infect dailies, magazines and television channels across the board.

Newspapers and television channels which claim to occupy higher ground than lowly tabloids played out the entire episode like a soap opera. Headlines went overboard with the ‘wink-wink, nudge-nudge’ game. (Sample these: ‘Tharoor Unleashes Attractive Weapon,’ ‘Minister’s External Affair,’ ‘Got A Girl, Named Sue’). Sensationalism reigned supreme as columnists and hyper-ventilating television anchors marched in, flying high the flag of yellow journalism. Biased, personal opinion was paraded as fact. Unnamed sources came crawling out of the woodwork, spilling secrets of all sorts about the lead players.
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