Charu Gupta on Om Shanti Om and Saawariya

Like many other lovers of Bollywood cinema, I too was caught up since October this year in the countdown to the battle of all battles, with the release of Om Shanti Om (OSO) and Saawariya on 9 November 2007. Reams have been written, debated and analysed on the two films in newspapers, television networks, and everyday discussions. They have been depicted as films catering to very different sensibilities, and representing vastly diverse forms. The verdict seems to have declared both as average films, though OSO seems to be faring better than Saawariya at the box office. I enjoyed the first half of OSO particularly and thought Saawariya as a film with great form, but not much content. 

However, as a fan of Bollywood popular cinema, what struck me most was one striking similarity between the two films. I thought both the films offered great visual pleasure and feast for the female spectators, where the spectacular and stylish nude male bodies and images of both Ranbir Raj Kapoor and Shahrukh Khan, though very different from each other, were the prime objects of desire and erotic spectacle. Both OSO and Saawariya have urban heroes, whose bodies are produced and carved, rooted in providing a voyeuristic visual treat especially to most straight women and gay men. The identity of both the heroes in these films in centrally tied to the consumption of their nude bodies by the viewer. The films in some senses signify the coming of age of a new genre of Bollywood cinema, where it is not so much the female body but the male body which circulates and is on display, offering a sexualised imaginative anatomy. They also signify that the language of discourse of Hindi films has undergone a dramatic post modernist change in its conception of desire, where most of it is conducted not through the soul but through the body. There is no central heart, but a decentring of emotions at play here. In the recent past too, nude male bodies of Hrithik Roshan and Salman Khan have been offered to the viewer. It perhaps is also a reflection of the fact that more and more women are crowding the cinema halls and form at times the major chunk of spectatorship, and they are a vital part of the cinematic experience. 

These images of nude male bodies can offer us contradictory, variable and ambivalent possibilities. At one level, they endorse masculinity. However, the masculinity that they uphold is different from the traditional hegemonic masculinity of the past, which rested on ‘no sissy stuff’. Rather, they promote masculinity as a stylish male body that is waxed, toned, and enhanced with multiple beauty products, catering in no small way to a consumerist-capitalist culture. At another level however, their bodies question other dominant assumptions about masculinity as well. In the case of Ranbir, I think the masculinity on display is almost ‘feminine’, especially his shapely waxed legs, amply displayed in the song Jab Se Tere Naina. His lean body, draped in a scanty towel, actively invites the viewer to linger over it. And in the case of Shahrukh, his body, even if catering to masculine images of six-pack abdomen muscles, can be a delight for the women’s gaze. The object of desire is not so much the female, but the male. Gender roles are perhaps to an extent reversed here, where the filmic gaze is complicated and can very much belong to the female. This of course also reflects that women, and here too they cannot be treated as a homogeneous entity, can alter meanings of the text, or read the images in different ways. Further, it signifies that the present day urban culture is consumed mainly through a visual culture. 

In Saawariya, the fictional city/land is a sad space, surrounded by women sex workers, forlorn and lonely souls and darkness. In this gloomy scenario, in walks the erotic male body of Ranbir, which becomes the centre of this space. It is a body that represents an outside figure, which operates freely, beyond the spatial, bodily and moral bounds of society, offering pleasure to all. His striptease act, along with his erotic moving body symbolise a changing sexual culture. The representation of the male body itself becomes subversive in certain ways. His bodily performance can be interpreted in different ways, not necessarily catering to just a heterosexual regime. In fact, Ranbir has been hailed by some as a gay icon. The nude body of Shahrukh in OSO may also be seen as a visual iconography with sexual meanings, operating in a pleasure economy, and being an icon of ‘permissiveness’. His performative act in the song Dard-E-Disco is principally centred on the male body, symbolising a different erotic genre. Interestingly, in both the films the figure of the heroine remains unattainable.

The moving male body and its bodily practices are transformed in both the films, as they rely much more on the naked male body as a technique of promotional culture, than on female ones. The display of male sexuality, particularly through erotic male songs and dances provide cultural and sexual meanings to these ephemeral acts. They raise questions about gendered dynamics in popular Bollywood cinema and perhaps even in our actual lives. Images of male nudity and nakedness here act as symbols of transformation across consumer and entertainment, where the moving male body caters in a large measure to the female consumer appetite. The embodied performances in the two songs particularly, to a degree subvert notions of a dominant male gaze, mutate hegemonic masculinity, question neat heteronormative categories, and undermine prescribed gender spaces and fixed gendered representations. The pleasures of the woman spectator and the lure of the nude male body appear very much to stay in the coming days in Bollywood.

3 thoughts on “Charu Gupta on Om Shanti Om and Saawariya”

  1. Are you Leftists at Kafila fans of Bollywood Movies? For me atleast, I can’t figure out how on earth can anyone not be embarrassed watching those utterly silly,ridiculous movies.
    It is interesting there are some people who take these things seriously enough to write about them.

    There are some gems even in that Bollywood open sewer. I greatly liked Matrubhoomi. It was a real gem.

    http://mrzine.monthlyreview.org/wani300805.html

    But they don’t make such stuff often. What they churn out generally is beneath contempt.

  2. Excellent post! But some film critics seem to be saying that the much-publicised shot of SRK’s six-pack-abs was meant to be a spoof of the new-age Bollywood metrosexual male star (in keeping with the post-intermission spoof of the new-age tantrumming starlet in Bollywood).

    Nevertheless, the rise of the male item number for the sake of consumption of the woman viewer is much applauded. Though with sculpted bodies, the Amitabh Bachchans and Jitenders have given the item number a shot in late 70s and 80s. Vinod Khanna remains the only sculpted-bodied-angry-man-sex-object from that era perhaps.

  3. It is quite contradictory that Charu Gupta talks about sexuality and erotic gaze, but fails to even acknowledge the ‘gay’ gaze. She tries to raise questions about “gendered dynamics in popular Bollywood cinema” , the move “beyond the spatial, bodily and moral bounds of society, offering pleasure to all”, but ends up making silmilar stretotypes.
    Sujit Ghosh

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