Really, nothing. It’s been more than a week since the Vogue Empower video directed by Homi Adajania and featuring Deepika Padukone amongst others, has appeared, been watched, digested, commented upon, counter-videoed, spoofed and counter-spoofed. And a week on the internet constitutes nothing less than a geological age of course, so there’s been a veritable melting Ice Age of responses. To list just some of the reactions to the video – the female fan responses, that say kudos to Deepika for “saying it like it is”. Uncritically starry-eyed as they are, they point to the real chord struck by the video with thousands of young women fighting, thinking, arguing and surviving their way through a breathtakingly conflicted urban India. This is an India that by all appearances works hard and parties hard, in the process occupying a fraught and frequently violent terrain of interaction between the sexes.

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