It’s a world on the downturn out there.

And new and creative ways of handling the situation emerge. Imagine a journalist accepting some old jeans (in very good condition), some rice, atta and vegetables (and also sugar)  from the newspaper proprietor in exchange for her reporting. Meanwhile, an ad agency employee  opts for day-old newspapers and fruits for every successful slogan he coins.

Impossible?

Continue reading Barter – is that what they’re calling it now? →