Guest post by AS AJITH KUMAR

YouTube’s search results for the `Kolaveri di ’ song are amazing. It is hard to pick the `original’ from the plethora of `kolaveri di ’ songs -the `reply cover version’, kids version by Naveen Nigam, the damn version, and many more. I was very excited to find this possibility-a song has initiated a dialogue, and that too a musical engagement. This I think are the new possibilities that the new media has brought into the field of music. Here  is not the two- way process that we are familiar with, between the music and the listener, but a number of activities in multiple tracks.

The ‘listener’ is more visible  now, and has more powers. He/she shares, likes, comments, makes his/her own videos and broadcasts them by herself/himself. I am not trying to jump into a sort of technological determinism, but approaching the shifts in the music field – in the making, listening, broadcasting and sharing of music. I would say that it is within this context that we have to reflect on the popularity of the `kolaveri di ’ song.

Continue reading High theory, Low ‘Kolaveri Di’: Why I am a Fan of this Flop Song: AS Ajith Kumar →