The bias that social media platforms such as Facebook display reflects their own world-view as much as it does the regimes they support.

A few gave the appearance of being truly psychopathic individuals. The mass of others were ragged and illiterate peasants easily roused to hatred of the Tutsi. Perhaps the most sinister people I met were the educated political elite, men and women of charm and sophistication who spoke flawless French and who could engage in long philosophical debates about the nature of war and democracy. But they shared one thing in common with the soldiers and the peasants: they were drowning in the blood of their fellow countrymen.

Fergal Kane, a journalist with the BBC, wrote these chilling lines in his book, Season of Blood: A Rwandan Journey, winner of the Orwell prize in 1995. The organised and planned killing in Rwanda, one of the darkest episodes of the 20th century, resulted in the death of eight lakh Tutsi.

It is a strange coincidence that a year and a half before these unfortunate developments, the biggest democracy in the world went through its own cataclysmic moment, when Hindutva supremacist forces demolished a 500-year-old mosque after a long and bloody campaign. Even after the demolition large-scale communal riots broke out all over India, in which thousands died and whose scars are still difficult to heal.

There is at least one thing in common between what Rwanda went through and what India witnessed in 1992: both tragedies demonstrated how the media can prepare and provoke ordinary people into unleashing untold miseries on their neighbours. Continue reading Corporate Social Media in India: Sell Hate, Enjoy Profit →