So the unanimous verdict is that Coke Studio India (first aired on the Friday that went by) is no match for Coke Studio Pakistan [Wikipedia]. For some it’s been like an India-Pakistan match – I’ve seen Indian congratulate Pakistanis on Twitter for the ‘Coke Studio victory’ and others ask Indian musicians and singers to listen to Pakistani singers and hang themselves. For most, this was not surprising – Coke Studio Pakistan has showcased some of the best music you’ve heard in recent times and it raised the bar too high for Coke Studio India. There’s also the problem of Bollywoodisation of music in India, of dumbing down, producing music aimed at the marriage market and livening up the moods of those stuck in traffic. A celebrity culture has taken the passion out of music in India – it does not seem to come from deep within. New popular music in India leaves you with the kind of feeling that a mall does. Loud and empty.