Vodpod videos no longer available.
You know it’s been a bad season for auto sales when the Chief Executive of Ford personally calls you up when you buy a car. Michael Snapper, a lawyer from Grand Rapids Michigan, received such a call from Ford Chief Exec Alan Mulally to thank him for choosing a 2010 Ford Fusion hybrid over rival Toyota Motor Corp.’s wildly popular Prius. Snapper was quoted as saying that Mulally’s actions “reflect a new attitude and a real commitment” to improving the company. Given that US auto sales plunged 38 % in January and Ford’s sales fell 39 %, Mulally is going to have to make a lot more calls if he hopes to save the company.