Tag Archives: Lal Krishna Advani

Fighter for a Great Yesterday

Brand Advani: Perils of Rebranding

[It is for the first time in his nearly five year old tenure as PM that Prime Minister Manmohan Singh made a stinging attack on L. K. Advani – PM in waiting as far as the Sangh Parivar is concerned. Prime Minister was candid enough to remind about the “prominent role” played by Mr Advani in the Babri Masjid demolition, or how he presided over Gujarat riots and failed to prevent terror attacks on Parliament and Red Fort as Home Minister.]


L.K. Advani, the ‘Swayamsevak’ from across the border, the hawk of the nineties or the rediscoverer of Jinnah wants to do a makeover. Not a day passes when we are presented with a new look of the old man who has already crossed eighties. Sudheendra Kulkarni, his speechwriter shared the understanding behind LKA’s rebranding mission. ‘Man of Eighties, Vision of Twenties’. If one day he is presented as an emotional patriarch who has no qualms in shading tears after seeing a movie the next day he is packaged as the man in his energetic twenties and shown raising dumbells at a gymnasium or the next day he is with a family in hospital which tried to committ suicide because of financial problems. Continue reading Fighter for a Great Yesterday