Guest Post by JUHI TYAGI
In light of the recent book, I Am A Troll: Inside the Secret World of the BJP’s Digital Diary authored by journalist Swati Chaturvedi which describes the working of the BJP’s media’s cell to systematically undermine dissenting opinions, we need to revisit other, seemingly innocuous, government media campaigns such as the demonetization survey and its use as a tool in bending into shape public opinion.
The demonetization survey was officially launched on 22nd November 2016 on the NM app by the government. Its purpose was to receive feedback from the people themselves on the validity of withdrawing 86 percent of the currency in circulation to address two problems: that of black money and counterfeit currency. The survey consisted of nine questions, with the tenth providing space for sharing suggestions. The questions dealt with people’s beliefs about the existence of black money in India and on its need to be eliminated. On their opinions of the government’s efforts against corruption, and more particularly, on the effectiveness of demonetization in ridding society of black money, all corruption and terrorism while creating opportunities for higher education, health care and affordable housing for all.