Tag Archives: advertising

Askmebazar.com – Dystopian Hyper-Consumerism and Pushy Advertising : Adnan R. Amin

This is a guest post by ADNAN R AMIN

It was an entertaining skit.

It opens with an animated evangelist (played by a dashing Bollywood leading man) talking about the dangers of stress and how it drains us. To the applause of an enthralled, glazed-eyed audience, he presents a man quivering uncontrollably – tap-dancing even – from extreme work-related stress. With the uproarious consent of the crowd, the evangelist introduces the poor specimen to Askmebazar.com. Miraculously, the man stops shaking and starts browsing through shopping items. He is instantly relieved of his stress and bathed in a halo-like glow. As the plot winds up, he is seen drowning in a deluge of delivery crates and boxes.

“One Click Therapy.”

This is the comical, over-the-top television commercial from Askmebazar.com, an online marketplace. While undeniably funny, the positioning idea is discomforting, if not problematic. Once we get past the comedy and the antics, the message of the commercial is darkly dystopian. It seems to say: if earning gives you stress, spending will relieve that stress. Meanwhile, here’s an app just for that. Continue reading Askmebazar.com – Dystopian Hyper-Consumerism and Pushy Advertising : Adnan R. Amin

An Incomplete Reunion – Ruining the Post-Partition Party: Archit Guha

Guest post by ARCHIT GUHA

Reproduced without Permission from Life
Reproduced without Permission from Life

By this point, every Indian, Pakistani, and their grandfathers has watched the Google Partition ad, tears welled up in their eyes. For the uninitiated, Google’s recent advertisement tugs at heartstrings, telling the tale of two chaddi buddies, separated by Partition, and reunited by their grandchildren nearly seventy years later. When the ad went viral via Facebook, sitting thousands of miles away in America, I bawled as I watched the granddaughter listening to her grandfather’s nostalgic retelling of the idyllic life he led in Lahore, eating jhajhariya, with his buddy Yusuf, and his granddaughter’s instant Google fixes to reunite him with Yusuf in Delhi. Continue reading An Incomplete Reunion – Ruining the Post-Partition Party: Archit Guha

Is Desh Ka Kuch Nahin Ho Sakta

Of the many excitements on offer at election time are the pious ads by luminaries of the film fraternity exhorting the peoples of India to vote. This one is my favourite…

“Parties come and parties go”, smiles Isha Koppikar,

“But the rubbish on the roads,” says a glum Ritesh,

“Is still there,” notes Farhan astutely.

“Why?”

“Why?”

“Why?” ask Shahid, Priyanka, and Sonam in anguished tones. The answer my friend, as the bard and Kareena said is, “Kyonke Kuch Nahin Ho Sakta Is Desh Ka”. Bhaiiyon aur behenon! Ungli uthao aur button dabao! Ah! TV! But the disastrous acting and terrible scripting aside, there are few things more hilarious than watching Abhishek Bacchan, who distinguished himself by declaring himself a farmer and stealing land from farmers in Barabanki, waxing eleoquent on criminalization of politics. Truly, after watching this ad, I am forced to concur: Is Desh Ka Kuch Nahin Ho Sakta…

Some images do not disturb

CBI-employed manhole workers in Noida
CBI-employed manhole workers in Noida

guest post by S. ANAND

There are times when our critical antennae do not perk up. We do not wish to decode certain signs because we are all implicated in them. Following the 14 September blasts in Delhi, suddenly the media found a new value in ragpickers, street vendors, auto drivers and others who live on the fringes of the city and are generally looked down upon by people who inhabit apartments, blogs, cars (and autos, I must add).

Suddenly, by 15 September, ragpicker Krishna was canonized as a ‘hero’ by the media, the police and the state (the Delhi government claims credit for saving some lives with its ‘eyes and ears’ policy). Yet, Times of India prefaced its report about Krishna thus: Continue reading Some images do not disturb

Yeh To Bada Toing Hai!

It seems the I & B ministry doesn’t like chocolate. Specifically it doesn’t like women nibbling the posterior of a chocolate covered man. The new ‘Dark Temptations’ Axe deodorant ad has been recently banned by the ministry for being  indecent, vulgar and suggestive and thus violating Rule 7 (8) of the Advertising Code prescribed under the Cable Television Act, which says, ” Indecent, vulgar, suggestive, repulsive or offensive themes or  treatment shall be avoided in all advertisements.”

Personally I can take chocolate or leave it….

“Indecent”, “vulgar”, “repulsive” and “offensive” I understand as ideas, at least notionally. It’s the “suggestive” I don’t get.

Continue reading Yeh To Bada Toing Hai!